Episode 17
Streamlining the Customer Experience with Justin Bantuelle & Katie Fullmer
Aired On: May 21, 2024
Hosted By
The customer experience sometimes gets overlooked when developing dashboards and websites in medtech, but it can really impact your customers’ perception of your offerings. In this episode, our COO Justin Bantuelle and senior front end developer Katie Fullmer explain why streamlining the customer experience is an important part of our process with all development work, and the value it adds to the end product.
Resources
More Episodes
Developing Tools Doctors Will Actually Use
November 21, 2023
Why Healthcare Innovation Requires Collaboration with Kyle Kiser
January 2, 2024
How Physicians Adopt New Technologies with Michelle Currie
January 16, 2024
In this Episode
- 00:00:00 Introduction and Background
- 00:11:09 Avoiding Customer Friction and Disloyalty
- 00:25:11 The Iterative Process of Improving Interfaces
- 00:33:02 The Significance of Performance Optimization
Quotes From This Episode
The overall design aesthetic on a website or an application just has such a major impact on whether a user’s experience is a positive one. The best websites and applications out there invest heavily in UX and UI design. So, a polished interface can create a positive impression on a product, can build customer loyalty and trust as well…And then you have your UX design side of things where it’s going to focus on the functionality of the product and making sure that the responsiveness of the interface in relation to like the user’s needs is lag free. It’s going to be convenient. It’s going to be an enjoyable experience. So there’s things like that, you know, if you’re not focusing on your interface, overall the experience is just going to fall flat.
Katie Fullmer
Honestly, the accessibility of things has been a big point of contention as well as just making sure that they have access to the data that is the most useful to them. And we’re starting to present that more and more in a more cohesive view on a dashboard where they don’t have to dig for this information anymore. They’re able to easily see it within charts and graphs and presenting things in a simpler manner, but also in a more engaging way.
Katie Fullmer
For a physician, they’re concerned about the patient outcome. If you tell them that this device is going to massively improve the patient outcome, you’re going to have their interest. But if you make it so difficult that they don’t feel like you’re saving them time, they don’t feel like you’re necessarily actually improving the patient outcome just because it’s harder to use.
Justin Bantuelle
