Healthcare and medical brands can easily dilute their brand voice if they don’t approach their content strategy with intention. Join Marnie Hayutin, Founder of Writing.Health, and host Michael Roberts as they discuss best practices for finding the best voice for your company based on your brand values or pillars. Transcript: Michael: Welcome to the Health […]
Podcast
Michael Roberts, Scott Zeitzer, and Jared Johnson recorded the Paradigm Shift of Healthcare, including content for medical practices, healthcare organizations, and medtech companies. Health Connective's website features content focused specifically on medtech audiences.
Quick Wins Versus Trust-Building
Trust is essential to a successful business that stands the test of time. If so, then why aren’t we all focusing on trust a heck of a lot more? Trust isn’t something that just magically happens. It takes intentional effort. PWC ran a survey in May 2022 where they found that 87% of executives think […]
Get Your Project Back On Track, Pt. 3
This week’s episode is the third in a three-part series about getting projects back on track. No matter the size of a project, it’s the culmination of ideas that have come along the way. It’s important to know how to execute ideas and celebrate the people behind them. In this episode, learn how to manage […]
Get Your Project Back On Track, Pt. 2
This week’s episode is the second in a three-part series about getting projects back on track. Part 2 focuses on how to blend creativity and analysis, a.k.a. the “art and science” involved in project development. Creativity sometimes benefits from the addition of constraints instead of having wide open spaces. In this episode, learn keys to […]
Get Your Project Back On Track, Pt. 1
This week’s episode is the first in a three-part series about getting projects back on track. The bigger a project, the more likely it is to get derailed along the way, and delays can come with major price tags. How do we exceed expectations and overcome some of these common obstacles? Part 1 focuses on […]
The Right Side of the Provider
Everything that it takes for a medical innovation to gain traction requires being on the “right side of the provider.” Maya Said, president and CEO of Outcomes4me, joins the show this week to share how she grew her company’s digital health app to make it easier for breast cancer patients to know all of their […]
Communities Don’t Create Themselves
It takes a digital village to keep providers connected with each other and with emerging tech that can help them provide better care. Jennifer Armstrong, VP of Marketing at Stratus, joins the program to share the story of EEG U, Stratus’ online provider community that is moving their growth goals forward without breaking the bank. […]
Cracking the Code on Co-Branding
Co-branding between health tech companies and local providers isn’t always as easy as 1 + 1 = 2. Without considerate planning, it can turn into a double helping of content that isn’t useful for anyone. Success takes finding balance between what the patient is going to care about and what the company and provider want […]
