Picture this: The new patio furniture you ordered has arrived right in the middle of a jam-packed work week. Unfortunately, the only family member with free time to assist you is, well, not the most reliable character (we all have that family member, right?). You’re not feeling super confident that it’s going to turn out […]
Health Connective Insights
Conquer Those Marketing Challenges with Clear Problem Definition
As marketers, we’re often presented solutions for problems that we may not actually have. All of that stuff could be useful (except for that specific email list). These taglines are written by marketers, so, of course, they sound useful. But the problem with these catchy taglines is that they are written in the hopes that […]
Why Coding Standards Are Essential For Success
If you’re going to build a new house, you want the satisfaction of knowing that it will be done safely and effectively. You don’t want to worry that the foundation is uneven, or the beams are in the wrong places, or the electrical isn’t installed properly. You want to enjoy every minute in your new […]
Don’t Kill the Engine
One of the regular refrains we often repeat as a team is “don’t kill the engine.” Meaning, we can explore ideas as a business, but we can’t let those ideas interfere with providing service to our clients. If something will interfere with our ability to deliver on our core promise, then we have to reconsider […]
Security Essentials
With new cyberthreats happening everyday, a vigilant approach to security is a necessary part of any project. Security is part of every layer of the development process, including the following: Since vulnerabilities can occur in every layer, it’s important to test in each of those areas as well. Covering the basics It’s important to note […]
Call Your Audience to Adventure
This was my first year attending Social Media Marketing World in San Diego, and I certainly left with enough knowledge that my head felt like it was going to pop. Social media is obviously changing in many ways: Rather than going through all of the fascinating details I heard during the meeting, I want to […]
From Product Experience Stats to Satisfaction: Optimize for Retention
If your customers / end users for your product are physicians, you have a highly demanding audience. Their tools need to work every time. If your products aren’t living up to a high standard, then physicians and hospitals may need to take their business elsewhere. If you’re working with patients / consumers, your job isn’t […]
App Usability in Medical Device Design for Patients, Physicians, and Product Engineers
Product usability is a critical factor in the success of any medical device, both commercially and clinically. Still, not everyone realizes how much goes into making a product more intuitive. We recently had the chance to sit down with Jose Bohorquez, president of Bold Type, to discuss our outlooks for the medical device industry as […]
