The digital experience of your medical device can be just as important as the device itself. As our world becomes inherently more digital, the digital experience of your product is not just an afterthought or a nice-to-have. When it’s well thought out, your digital experience (what we call the “digital ecosystem”) can be the thing […]
Health Connective Insights
Software Architecture to Allow for More Rapid Releases
When your company is developing software for a medical device, regulatory standards can hinder your ability to launch more timely updates unless you plan carefully. This is especially true for software that is considered part of your device by FDA standards (for example, software that is necessary to complete a procedure). This type of software […]
Dialing in on the Product Your Customers Actually Need
When developing a new medtech product, it’s tempting to try to go as broad as possible with the features you include. The more you add on, the more potential users for your device, right? Not exactly. When you try to appeal to every possible need that any potential user might have in a single product, […]
The Venn Diagram of Content Topic Selection
Staying consistent in your brand voice is a critical component of how you write for social media, for thought leadership content, for product descriptions, and for your site’s homepage. Sometimes, we stray from what makes sense for us (our brand) to talk about. We might have the urge to be more creative and less constrained, […]
Navigating New HIPAA Compliance For Your Website
There has been a big shift in what a HIPAA compliant website looks like when it comes to analytics and tracking information. It can be challenging for practices to navigate their options. Join Scott Zeitzer and Ashley Hohensee from P3 and host Michael Roberts as they walk us through their own journey to find a […]
Strengthening Alignment Between Marketing and Others
We all know we should be breaking down silos for more efficient work. Keeping teams split apart leads to all kinds of issues where critical information doesn’t get passed freely, which means more product issues and customer communication issues. We know we should be more collaborative. But it’s difficult. One reason Marketing doesn’t spend more […]
Finding Your Content Sweet Spot with Marnie Hayutin
Healthcare and medical brands can easily dilute their brand voice if they don’t approach their content strategy with intention. Join Marnie Hayutin, Founder of Writing.Health, and host Michael Roberts as they discuss best practices for finding the best voice for your company based on your brand values or pillars. Transcript: Michael: Welcome to the Health […]
A Deeper Look at Calling Physicians to Adventure
How does your company call physicians to adventure? We know we have to sell products or services to make money as a company, but how can we draw physicians into something more profound? After attending the Social Media World conference this year, one of my biggest takeaways was a talk focused on a “Call to Adventure” […]
