As marketing budgets come under more pressure, there’s a greater need for teams to be more precise in the applications that they develop. The days of massive ongoing projects are disappearing, replaced with a rise of custom development projects that solve specific problems. And that means that marketing teams have a greater need to improve […]
Medtech Marketing Strategy
This content includes tips and best practices from our work with marcom teams, including how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.
Providing Value to Medtech Customers–Even During Lean Times
Your medtech company doesn’t have to be one of the “giants” in the industry, constantly rolling out new products and services, in order to continue providing value to your customers. Even if your company is focused on a single product or service, there are ways to add value without having to develop something big and […]
Tips for Running a Successful Co-Branded Campaign for Medtech Companies
While co-branded campaigns are a common marketing strategy for health tech companies and providers, creating successful co-branded campaigns can be a challenge. Companies and providers have to balance what they want to say with what the patient will actually care about, and that is often an issue that co-branded campaigns struggle with. On an episode […]
