How does your company call physicians to adventure? We know we have to sell products or services to make money as a company, but how can we draw physicians into something more profound? After attending the Social Media World conference this year, one of my biggest takeaways was a talk focused on a “Call to Adventure” […]
Marcom
There are lots of reasons marketing and communications teams in medtech might need a custom application. Sometimes off-the-shelf solutions can help with your business needs, but the medtech industry may have more specialized needs for an application that more generic software can’t provide, even with customization.
In these articles, we share tips and best practices from our custom development work with marcom teams, including how to evaluate whether or not you need a custom application, how to effectively communicate what you need to developers (whether in-house or third-party), and how to demonstrate value to the C-suite and your customers.
Empowering Older Adults in DTC Marketing
America’s population is aging. The United States Census Bureau in June of 2020 had the following to say on the shift in our demographics: “The first Baby Boomers reached 65 years old in 2011,” said Dr. Luke Rogers, chief of the Census Bureau’s Population Estimates Branch. “Since then, there’s been a rapid increase in the size of […]
The Nuances of Adding Gamification for Physicians
“Hey, let’s add some gamification elements! People will love it!” While the concept of gamification—adding game-like elements and achievements to encourage and reinforce desired behaviors—isn’t as universally lauded as it once was, people still look to the technique as a way to make their application “stickier” (or more likely to keep users coming back to […]
Staying Ahead of the Curve: AI in Medtech Marketing
Are you tired of AI hype yet? I feel like I’ve seen a hundred different “Here’s How to Use AI for Marketing” posts at this point—and perhaps just as many posts saying “This Is Why AI Will Never Replace Us.” The conversation may feel superfluous, but we need both sides to keep wrestling as AI […]
Fight Customer Attrition and Reassure Your Customers
Keeping customers is a less expensive process than finding new customers, but that doesn’t mean it’s easy. Companies have to put real effort in to creating ongoing value for their customers. Sometimes, even if a company does everything right, customers may still leave because of cost pressures, because a new administration wants to work with […]
Unlock Better Interactions with Real Customer Data
As a marketer, it’s your job to know what your customers are up to. You want to know their interests, what problems they’re trying to solve, and what’s making their lives easier. You likely have a decent amount of data about your customers. The picture may not be clear at a granular level. Still, you […]
Addressing Medtech Customer Concerns and Winning Their Trust
We’ve been talking about gathering customer feedback on a regular basis here at Health Connective. It’s a guiding light that will guide your marketing efforts considerably. But we don’t always have to rely on surveys to get some overarching ideas about what customers are looking for. After all, we’re not the only ones interested in […]
Healthcare Headsets Finally Taking Off? What Apple Vision Could Mean
Surprisingly enough, I’m not here to sing Apple’s praises or to criticize the company’s major new announcement of the Vision Pro headset. I’d rather look at what kind of impact Apple could have on medtech products if it is successful with its new $3,500 “spatial computing” product. (Stick with me, even if your company doesn’t […]
