I love spreadsheets, too. They work. They really do… until they don’t. Spreadsheets Are Awesome Can we take a moment to appreciate what Microsoft Excel, Google Sheets, Apple Numbers, and all the other spreadsheet software out there can do for us? They help us with financial tracking and calculations, but that’s only a fraction of […]
Custom App Development
Is your medtech company considering custom application development to solve issues like tracking marcom processes or field sales events? These resources will help you get started.
Five Reasons Why IT Doesn’t Want to Support Your Next Martech Purchase
Making requests in a corporate environment is a delicate dance of data and psychoanalysis. You need to be able to prove your case, and you need to understand exactly who you’re talking to and what they need. In some corporate dynamics, the system is weighted towards turning away your requests rather than granting them. There […]
Don’t Fall Prey to the Sunk Cost Fallacy for MarCom Applications
If you’re like the majority of marcom leaders, custom applications can be some of your greatest triumphs, as well as some of your toughest headaches. One headache that everyone hopes to avoid is the dreaded point when it becomes clear that an application is not doing what it’s supposed to do. If you’re not careful, […]
Avoiding Data Clutter–Even When You Have the Right Tools
One of the best features of a data management tool, whether a surgical dashboard, customer relationship management system (CRM), or other reporting tool, is the ability to customize your options. Even most off-the-shelf solutions offer some level of customization to help manage your data in a way that is efficient and makes sense for your […]
When Should a Medtech Company Build a Custom Application?
Skip down to see a free questionnaire based on the contents of this article to evaluate your own need for a custom application. There are lots of business problems and processes that medtech companies face that could be improved with an application. But how do you know whether your company needs a custom application, or […]
Five Keys to Creating an Effective Physician Finder
Physician finders are a mainstay for many medtech companies. These tools can be helpful in getting patients to the providers and hospitals that use your devices. However, not all physician finders are created equal. If you want your physician finder to actually be effective, there are several factors that you should consider. Ultimately, your physician […]
