This was my first year attending Social Media Marketing World in San Diego, and I certainly left with enough knowledge that my head felt like it was going to pop. Social media is obviously changing in many ways: Rather than going through all of the fascinating details I heard during the meeting, I want to […]
From Product Experience Stats to Satisfaction: Optimize for Retention
If your customers / end users for your product are physicians, you have a highly demanding audience. Their tools need to work every time. If your products aren’t living up to a high standard, then physicians and hospitals may need to take their business elsewhere. If you’re working with patients / consumers, your job isn’t […]
App Usability in Medical Device Design for Patients, Physicians, and Product Engineers
Product usability is a critical factor in the success of any medical device, both commercially and clinically. Still, not everyone realizes how much goes into making a product more intuitive. We recently had the chance to sit down with Jose Bohorquez, president of Bold Type, to discuss our outlooks for the medical device industry as […]
Be More Human in Your Marketing with the Right Tech
When we look back at all the technological innovations that have come up in our marketing tools, it’s easy to see where we’ve put a barrier between us and the people we mean to help. This isn’t just a problem with how we interact with our audience and our customers. We create the same […]
Keeping the Vision for Your Product in a Hard Economy
If your budget gets cut back, what can you do to stay focused on the purpose behind your product? In medtech, companies aren’t creating pointless products. These devices and technologies are meant to improve patient care. Purpose doesn’t make a medical device exempt from the laws of economics, though. Here are some thoughts on how […]
Your Spreadsheet Is Holding You Back
I love spreadsheets, too. They work. They really do… until they don’t. Spreadsheets Are Awesome Can we take a moment to appreciate what Microsoft Excel, Google Sheets, Apple Numbers, and all the other spreadsheet software out there can do for us? They help us with financial tracking and calculations, but that’s only a fraction of […]
Five Reasons Why IT Doesn’t Want to Support Your Next Martech Purchase
Making requests in a corporate environment is a delicate dance of data and psychoanalysis. You need to be able to prove your case, and you need to understand exactly who you’re talking to and what they need. In some corporate dynamics, the system is weighted towards turning away your requests rather than granting them. There […]
Scaling Back on Your Marketing Operations Budget? Optimize for Precision
As marketing budgets come under more pressure, there’s a greater need for teams to be more precise in the applications that they develop. The days of massive ongoing projects are disappearing, replaced with a rise of custom development projects that solve specific problems. And that means that marketing teams have a greater need to improve […]
