Doctors don’t need polished interfaces. This is something one of our team members heard in a meeting recently. While we’re willing to hear differing opinions on how to approach application and website development, this is one statement that we simply don’t agree with. We discussed this topic at length on an episode of The Health […]
Using AI Tools in Medtech Marketing
AI is getting all of the buzz lately, but are any of the tools actually useful for marketers? Beyond that, is AI safe to use, and are there any concerns you should be aware of before using it? It’s something we’ve been talking about internally and with other colleagues in the industry, and certainly many […]
Developing Actionable Insights from Data
In healthcare, we are constantly gathering data in all sorts of ways, from providers collecting basic stats to medical devices collecting procedural data. But what do we do with all of it? Most healthcare stakeholders would agree that we could be making better use of all of the data that we are collecting through these […]
Medtech Tidbits: Startups, Robotics, & Career Paths
I recently had the chance to visit the LSI meeting to take a look at all things startup in the world of medtech. Don’t worry—this isn’t an article set on trying to convince you to go next year, but I did want to share some of my experiences from the meeting. And the first experience […]
Addressing Interoperability Challenges
Interoperability is one of the more persistent challenges for medtech companies in taking their devices to the next level and providing more insightful data. How do we find a way forward? We discussed these issues with Rob Brull, Senior Product Director at Infor, on a recent episode of The Health Connective Show. Interoperability has been […]
Tips for Pivoting Your Messaging in Medtech
There are several reasons why a medtech company might need to change their messaging. Maybe there is a major change coming, or a new product is being added. In other cases, you might just simply need to tweak something that doesn’t quite fit anymore, or create content for a new persona. Regardless of the situation, […]
The Importance of Finding the Right Product-Market Fit
With any new medtech product, there is a long road to commercialization. It’s important to ensure that you have that product-market fit early on and throughout the development process so that there is traction when you do finally launch. We discussed the topic of finding the right product-market fit on The Health Connective Show with […]
The Role of Brand Perception in Medtech Marketing
Whether you are a large, established medical device company, or a small startup just hitting the market, brand perception plays a major role in not only attracting new customers, but retaining the ones you have. When we say “brand perception,” we’re talking about the sentiments current and potential customers have about your brand. It’s less […]
