Custom application development is not a small investment by any means, so medtech companies engaging these services will naturally want to understand their return on investment. When the application is the primary component of what you are selling, then it is easier to figure out if you are getting a return on investment based on […]
Can Cybersecurity & Compliance Be a Selling Point for a Medtech Product?
When your marketing team is planning out how to highlight all of the features of a new medtech product, cybersecurity and compliance are likely not features that are top of mind. In fact, you might not even think of it as a feature at all. Cybersecurity and compliance are often viewed as a box to […]
Using AI Tools in Medtech Marketing
AI is getting all of the buzz lately, but are any of the tools actually useful for marketers? Beyond that, is AI safe to use, and are there any concerns you should be aware of before using it? It’s something we’ve been talking about internally and with other colleagues in the industry, and certainly many […]
Creating Effective Product Marketing Content for Each Stage
Product marketers have a tendency to want to jump right into the product features and really show off their product. However, depending on what funnel stage a client is in, that might not be the best strategy. In the earlier funnel stages, we need to ensure that we are laying the groundwork to help potential […]
Avoiding Data Clutter–Even When You Have the Right Tools
One of the best features of a data management tool, whether a surgical dashboard, customer relationship management system (CRM), or other reporting tool, is the ability to customize your options. Even most off-the-shelf solutions offer some level of customization to help manage your data in a way that is efficient and makes sense for your […]
How Analytics Reporting Can Help You Improve Your Surgical Dashboard
Are physicians reviewing cases with your company’s dashboard? Here’s how you can learn what features and data are most important. At Health Connective, one primary focus is building dashboards and applications for medtech companies. This often goes beyond the initial build of the dashboard or application, as we work with companies for ongoing support and […]
Creating an Improved Product Search Experience for Medtech Customers
Whether you want to provide your customers with an online catalog of all the products offered by your medtech company, or you actually want to offer the ability to order products online, a robust search tool can be really helpful. Often, a medtech company might have several similar products or components, and it can be […]
FAQs: Development Timelines for Medtech Apps
We are often asked how long it would take to develop a custom application for a medtech company and all of the factors that might affect the development process. The answer is that it can vary quite a bit depending on the company’s needs, the scope of the project, and the different phases required within […]
