Dashboard for Co-Branded Advertising Initiatives
It’s common for medtech companies to execute co-branded advertising campaigns with their medical practice clients to educate communities, generate brand awareness, and create patient engagement opportunities. However, keeping track of approved collateral and campaign statuses can be tedious and time-consuming for local sales teams. A co-branding dashboard makes it easy for local sales teams to select, review, and customize ad collateral for practices, as well as providing important reporting details.
The Co-Branding Dashboard helps local sales teams execute co-branded campaigns with ease by streamlining the process.
Project Co-Branding Dashboard
Customer
Description A dashboard to facilitate the selection, setup, and reporting of co-branded ad campaigns between the medtech company and its physician clients
Review & Customize Collateral
When putting together ad collateral for co-branded campaigns, most sales teams are only working with a collection of links or a media kit to use as a guideline. With the Co-Branding Dashboard, sales reps can review all available collateral for campaigns, select what the client needs, and enter details to customize the collateral to the practice.
Keep Consistency with Branding & Design
All approved ad templates, from online banner ads to billboards, are uploaded to the dashboard with previews so sales reps and practices can review the options and order what they want. New collateral can be uploaded in the future, so that all reps have access to the latest materials.
Easily Access Compliance Reports & Campaign Management Features
Sales reps are typically working with several practices at once, so it’s important for them to be able to keep track of the details of each campaign. The Co-Branding Dashboard has built-in reporting features to help the sales reps keep track.
Reporting functionality includes:
- Tracking open and past projects
- Viewing all ads selected for a campaign
- Tracking responsible parties for campaigns
- Viewing past projects to model new projects
- Generating reports to identify trends
The Co-Branding dashboard gave the client a centralized location of all collateral related to co-branded campaigns, making it easy for sales reps to show off ad collateral to practices and order the necessary materials within a few quick steps. This allowed them to get co-branded campaigns up and running quickly to help practices attract and educate patients that could benefit from the medtech company’s products.
This project gave our client the chance to streamline an important, potentially difficult conversation with physicians into a more straightforward process.
– Michael Roberts, Health Connective
